Color-Changing Commercial Christmas Lighting Is the Future

Have you ever noticed how vibrant and colorful the world is? All those gorgeous colors grab our attention and entertain us. From the falling leaves in autumn to the bright yellow sun on a midsummer day, colors influence our lives. In fact, the colors we experience on a daily basis are so influential that artists mimic the gorgeous hues on their canvases.

Sometimes nature provides all the color people need, but that’s not always the case. When the sun goes down, those splashes of color disappear with it. Fortunately, we can use artificial color to liven up our lives once again. That’s why our Christmas lighting services are in such high demand.

To understand this, you need to look at the non-image-forming visual pathway. This is often referred to as the “third eye.” Your third eye responds both psychologically and psychologically to color, including the hues from RGB lighting. Researchers are still exploring the responses, especially since RGB lighting has increased in popularity over the years.

Marketing wizard Seth Godin once said that you should not wait for a case study in your industry to prove the effectiveness of a marketing tactic. That can be translated into seven simple words:

Don’t wait to join the lighting revolution.


Are you interested in how color and lighting impact marketing? Learn more with these useful resources:

Color Psychology in Marketing

The Psychology Behind Flashing Lights

The science of color and light

You can also call us at (612) 328-3376 to learn more about the power of color and light.